For NBA 2K League, there are no limitations.

For Donohue it illustrates what he terms the 2k22 mt "transformation taking place in how young people consume content and the way it's evolving." Brands are benefiting from this which means that esports provide "a fantastic opportunity for partners, for example in contacting an audience of a younger age that might not be in conventional channels."The NBA is learning too about the new demographic and what they would like to be able to see. Donohue states that esports is different than traditional sports in that they enjoy the power and voice of the players.

He describes that manifesting itself in ways such as the Twitch chat feature on Twitch broadcasts. "The Twitch chat is constantly going and we're monitoring that certainly to stay engaged with our followers However, it's also an ideal tool to receive feedback right away, and then we're making adjustments to our shows... we're discussing "hey the fans want this camera angle and the fans want this behind the scene content." When we make those changes and give credit to the fans for their feedback and they're loving the change." This taps into the Donohue's assertion that it's "almost becoming a requirement of younger consumers. The expectation is that they're watching."

The NBA 2K League is not limited by any traditional restrictions

The main advantages is the fact that it can play anywhere. This feeds into the recently announced draft process, but also tapping into international markets. While the NBA has done a great job to promote its brand overseas, it has only been able play individual matches in areas like Paris, London, and China. International divisions, long believed to be possible, have been described as the opposite of a dream.

For NBA 2K League, there are no limitations. "There's plenty of greenfield our way, in terms of expanding internationally and growing the game in the world" Donohue says. This season the NBA 2K League welcomed their first international expansion team known as the Gen.G Tigers of Shanghai. They also conducted tryouts at Seoul, Hong Kong, and London. Donohue said, "We're trying to continue in securing international stars who we know exist in our country." "It's certainly an element of our strategy to have to have a European division and have an Asia Pacific division," Donohue explained. He also said "it's more of a matter of when, and not when."

It's more than reaching international fans. Donohue said that the NBA 2K League had an agenda for this season however it was not buy Nba 2k22 Mt focused on reaching an international audience.