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But Arnold suggests that while the adidas rules of underwear have changed, the appetite to alter the appearance of the body has not.  It's interesting how the purpose of underwear can be multiple  even  during one period , she says.  While the trend is towards softer, more comfortable underwear, the rise in shapewear, going to the gym and plastic surgery show that the desire to alter your body  from within or without  persists and will not disappear, just change in relation to contemporary ideals and technology.

Lyst named shapewear as one of its big trends to watch in 2020, adding that searches for corsets by Vivienne Westwood have more than quadrupled year-on-year since they have been spotted on the likes of Bella Hadid, FKA Twigs and Miley Cyrus. The global shapewear buty adidas market is growing fast. Skims, the much-hyped shapewear line launched by Kim Kardashian West, was said to sell out within minutes of its September 2019 launch. But like Les Girls Les Boys and Savage X Fenty, Kardashian West s line presents itself as a brand for adidas buty  every body , with brand imagery that features an inclusive and diverse array of models, including her mum and a former prison inmate, Alice Marie Johnson.

In the first episode of the British TV comedy Fleabag, season two, Phoebe Waller-Bridge s unnamed character attends an awkward family dinner to celebrate the upcoming nuptials between her father and his girlfriend. Waller-Bridge s character maintains an unusual reserve but frankly, she doesn t need to speak. She s looking drop-dead gorgeous in a black, keyhole-front, open-back jumpsuit that says it all: rebellion, rage, a adidas superstar barely-masked sexual appeal.

The dinner is also the first time Fleabag meets the  hot priest . Why Andrew Scott s character doesn t ditch the dog collar right there is anyone s guess. Following the episode, global fashion search platform Lyst reported a 61 per cent spike in searches in the UK for jumpsuits. And earlier this year, shopping platform Liketoknow offered an even more staggering statistic: a whopping 945% increase in clicks to jumpsuits.Just why are they so popular? Well, they re convenient. Pull on a jumpsuit, and the hours usually spent agonising over separates can be used for more important matters. Plus, there s the versatility. Like white T-shirts and a black dress, jumpsuits create a blank canvas for the styling details that will, literally, turn an item from single-use to multi-functional.

Originally designed for parachuters and aviators, the jumpsuit became a clear choice for wartime chores. It took a while, though.  Women began working in factories from the onset of the war but it wasn t until 1915 they were allowed to wear jumpsuits, comments Maude Bass-Krueger,  co-curator adidas ozweego of French Fashion, Women, and the First World War, an exhibition at New York s Bard Graduate Center Gallery.Not all of them were happy about this.  Women wore them because they were doing dangerous work but many of them would have rather been wearing dresses and feeling more feminine, says Bass-Krueger. At least they didn t have to wear them outside work:  At the same time, a mandate for dressing rooms was created. So these women arrived to work in their dresses, changed into jumpsuits, and changed back  out of them at the end of the day.