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ÿþWhat makes a adidas boost man handsome  or beautiful? In past decades, the most famous icons of Western male beauty have been a rather narrow cohort  blue-eyed stars of the screen like Brad Pitt or Leonardo DiCaprio come to mind. But the idea of what the "perfect" male looks like is evolving as the film and fashion worlds embrace greater diversity, and the importance of representation is understood by global brands.

And as with every ethnicity, East Asian beauty standards are also diverse. US-Korean model Dae Na says: "When I first started there was a handful of Asian models but now you see multiples. Exponentially, it just kind of grew as the industry geared more towards Asian buyers or [the] Asian market". With a large population of high-net-worth individuals in Asia, brands want to make models like Dae the face of their campaigns, to create a connection with consumers. 

And male supermodels are, it seems, gradually catching up with their female counterparts' success and earning power in recent years. US model Tyson Beckford was adidas sale recruited by Ralph Lauren to be the face of the brand, and has since become the most famous black male supermodel of all time. Model Sean O'Pry, meanwhile, has carved out a career lasting more than 15 years, making him among the richest male supermodels in the world. Originally from a small town in Georgia, US, he arrived adidas continental in New York at the age of 17 with only $150 in his pocket  and went on to secure exclusive contracts from big brands.O'Pry became known on the world stage when he was chosen by Taylor Swift to play the role of her love interest for her 2014 Blank Space video.

"It's the best-known moment of my career," O'Pry tells BBC Culture. "My career took a different road after that. It opened more doors for me. I'm very thankful, as I was able to be a part of that." Having adorned numerous magazine covers over the years, he has maintained a high profile. How has he achieved that? "You have to maintain humility in adidas cloudfoam the industry. I'm going up against people that are all in a casting  dark hair, blue eyes. I'm going up against guys that look exactly like me and you have to be able to separate yourself. That s a part of who you are on set and how you act and present yourself. I didn't try and make my face to look a certain way. This job kind of fell in my lap."

And the conventional notion of the Mediterranean "tall, dark and handsome" type is still in demand, despite growing diversity. The phrase came to use in Europe in the early 1900s, and then was commonly used in Hollywood during the 1920s to describe Italian star Rudolph Valentino. It has remained a frequently used idiom, although the exact meaning and inference of "tall, dark and handsome" is now more closely scrutinised and debated. Anthropologist Shafee Hassan tells BBC Culture: "Mediterranean men have a huge advantage in having dark eyebrows and dark facial hair. You can grow a full beard dark hair is associated with virility". Beautiful by these standards is Italian actor Michele Morrone. From Puglia, Southern Italy, he was working until last year as a gardener in Rome and auditioning for acting roles. His life changed overnight when he was cast as the lead in Netflix film 365 Days, which became one of the most-watched films on the platform of 2020. He plays the smouldering Mafia boss Massimo, a figure of fantasy for his many adidas running shoes fans.

She mimics it faithfully, commissioning a replica white dress and curly-haired wig. On the day she is giddy with anticipation, enjoying the way this costume submerges her own "dull personality" and presents to her in the mirror a better, brighter image of a "self that was not me". This joy is short-lived though, curdled by shame and confusion when she makes her grand entrance down the stairs, and is faced by "a long silence" from the gathered guests  and icy fury from her husband who thinks she has  mimicked his first wife deliberately and appeared as Rebecca's ghost.