Raffle Ticket prices play a pivotal role in how successful a fundraising raffle can be. The right mix of pricing, prize allure, and accessibility can rally a community to support your cause and drive participation.
Regardless of your overall goal, setting your ticket price early on in the planning process can help you achieve your goals faster. Set the ticket price high enough to cover your overhead, but not so high that it scares off prospective participants.
Once you have set your ticket price, be sure to share it with anyone who can potentially attend your event. Use message boards at schools, local businesses, and social media to spread the word and get people excited about the event. If you are raising money for a specific cause, be sure to tell attendees how their support will make an impact on the world around them.
One of the best ways to increase ticket sales and attendance is to offer incentives for early bird attendees. This can be as simple as a $5 discount on tickets or more involved, such as an exclusive experience or a coveted item from the event’s gift shop. By rewarding early supporters, you can boost attendance, and create a sense of excitement around your event.
Nonprofits can also use ticket sales as an opportunity to grow their donor base. Raffles are often a first contact with your organization for many donors, and can be a great way to turn a one-time donation into a recurring contribution. If you’re raising money for a school or community event, consider asking local companies and businesses to donate items to the raffle. Not only will this add to your prize pool, but it will also help build trust and awareness for your organization.
When purchasing prizes for a raffle, it’s important to keep in mind that your total gross ticket sales must be higher than the cost of acquiring the prize. By doing this, you can ensure that your event is financially successful and that you’ll be able to provide a meaningful donation to the charity of your choice.
If you’re running a fundraiser that will take place off-site, consider having posters, flyers or invites printed up and distributed in the lead up to your event. These don’t have to be fancy or full color and can even include details of your raffle on the back so that people aren’t confused if they forget their ticket.
If your raffle takes place at an event, consider having local media outlets attend and report on the event. This will add credibility and reach to your event, and may inspire new attendees. Don’t forget to thank those who purchase tickets and/or attend your event in a post-event write-up so that they feel valued and recognized for their support of your organization. This can be done via email or in-person at the event.
