The global maternity innerwear market is expected to value USD 9.67 Billion in 2028 and to expand at a CAGR of 4.6% during the forecast period. Factors such as increasing purchasing power and availability and visibility of more westernized clothing, attire, and innerwear brands online and in physical stores and outlets, as well as celebrity endorsements of such products are driving growth of the global maternity innerwear market.
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In addition, fluctuating birthrates and higher unemployment rate in companies across the globe are some factors restraining revenue growth of the market to some extent. Furthermore, emergence of online platforms and expansion of e-commerce platforms globally are expected to open up new growth opportunities in the coming years.
Some of the key players in the global maternity innerwear market include:
Seraphine, FirstCry, HM, Triumph International, Wacoal, Mamacouture, Hotmilk Lingerie, Adore Me, Inc., Fresh Venturz LLP, and CLOVIA
Some key findings in the report
- The offline segment is expected to remain dominant in terms of revenue contribution to the global maternity innerwear market going ahead, and the trend is expected to continue over the forecast period. This growth is attributable to availability of a wide variety of products through hypermarkets and departmental stores.
- The maternity briefs segment maintained a dominant revenue share the market in 2020 and register a rapid incline during the forecast period. Factors such as rising demand for more hygienic products during pregnancy and initial days after delivery need for more comfortable fits to wear are factors driving market growth.
- North American market is expected to maintain its dominance over other regional markets during the forecast period. This is attributed to high demand for consumers in developed countries such as Canada and the U.S.
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For the purpose of this report, Reports and Data has segmented the global maternity innerwear market on the basis of type, distribution channel, and region:
Type Outlook (Revenue, USD Million, 2018–2028)
- Maternity/Nursing Bras
- Camisoles
- Shapewear
- Maternity Briefs
Distribution Channel Outlook (Revenue, USD Million, 2018–2028)
- Online
- Offline
Regional Outlook (Revenue, USD Billion; 2018–2028)
- North America
- TheS
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Spain
- BENELUX
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of APAC
- MEA
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Rest of LATAM
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Report Overview:
The study provides a detailed analysis of the market with respect to historical data, futuristic outlook of the market size and volume along with regulatory framework and development trends. Emerging trend of plant-based foods and plant-based meat products, increasing demand for fresh and frozen food products, and increasing inclination towards healthy diet and food items have been accelerating market growth. In addition, growing trend of premiumization and focus on superior quality and brand-exclusive food items have significantly influenced the food and beverages industry.
Increasing level of disposable income among individuals, growing focus on home-cooked meals, rising popularity of baking and low-calorie food items have positively impact the food beverages industry. Paradigm shift in consumer preference and demand for healthier options have revolutionized manufacturing and production processes. Rising incorporation of advanced technologies and widespread automation in the manufacturing sector have increased output of the facilities and increased sustainability of the operations. Food beverages industry is expected to register lucrative revenue growth over the forecast period owing to rising inclination towards resource-efficient and eco-friendly food items.
The report further discusses key trends and demands, production and consumptions, supply and demand, consumer preferences, and regulatory framework affecting the market growth, market size, market share, and revenue growth in key regions of the world such as North America, Europe, Asia Pacific, Latin America, and Middle East Africa. It also discusses the presence of key players, investment opportunities, government policies, and strategic alliances such as mergers and acquisitions, partnerships, joint ventures, agreements, and collaboration between key companies and novice players. The report also strives to offer strategic recommendation to key companies and new entrants and covers SWOT analysis and Porter’s Five Forces analysis for each company operating in the market.
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